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By Joana Moll in collaboration with Tactical Tech. October The batch of dating profiles we purchased included pictures almost 5 million of them , usernames, e-mail addresses, nationality, gender, age and detailed personal information about all of the people who had created the profiles, such as their sexual orientation, interests, profession, thorough physical characteristics and personality traits. Purchasing this data exposed a vast network of companies that are capitalising on this information without the conscious consent of the users, whom ultimately are the ones being exploited. This project attempts to make parts of that network, and how it works, visible to everyone. Where do these profiles came from? Dodgy Dealings Exchanging and purchasing online dating profiles is common practice within the online dating industry. The method is frequently used to populate new online dating sites when they first get started. But established dating sites are also continuously trading in profiles — in order to get new faces into their services and thus increase the matchmaking probabilities among their users and get new paying subscribers. According to online dating experts, there are two ways to acquire new profiles: from so-called White Label Dating Services , or via more shadowy services — what might be called Black Hat Dating.

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By contrast, Match prevented existing subscribers from receiving email communications from a suspected fraudulent account.

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Berlin-based NGO Tactical Tech collaborated with artist and researcher Joana Moll to uncover these practices in the online dating world. For that relatively small sum, they gained access to huge swaths of information. The datasets included usernames, email addresses, gender, age, sexual orientation, interests, profession, as well as detailed physical and personality traits and five million photos. They were able to contact some of the people in the datasets and verified that they were real.

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